Objective
Celebrate the humble banana by creating a consumer brand out of Europe’s biggest importer to help inspire consumers and premiumize Fyffes products.
Idea
To develop a brand philosophy: ‘Discover More’, to capture the company’s new ethos and plant it at the heart of the business - energising staff, engaging retailers and attracting consumers.
More selected projects
The Minimart
14-15 D’Arblay St
Soho, London
W1F 8DZ
020 7478 0510 [email protected]
@The Minimart 2004 - 2018. All rights reserved