Work Archive

Maxitone
Your Ambition Nutrition

We developed an integrated campaign across Press, TV and Digital for the launch of Maxitone. Our creative idea focused on the key motivations and drivers of the female audience; a desire for self-confidence, triggered by special occasions. Maxitone achieved £2m incremental sales in first eight months from launch.

Fun Fact

Laura bought out all of the local coffee shops supply of muffins and cupcakes to use as props, and didn’t eat any.

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