Macmillan
Warden Game

Macmillan campaigns tirelessly on behalf of cancer patients on issues like hospital parking charges. We helped them lobby the government by creating a fun online game where players avoid receiving parking tickets issued by then Prime Minister, Gordon ‘Warden’ Brown by feeding parking meters. Its fun and irreverent nature proved a good counter to an otherwise negative issue. The game went viral and resulted in over 20,000 petition sign ups.