Work Archive

Warden Game

Macmillan campaigns tirelessly on behalf of cancer patients on issues like hospital parking charges. We helped them lobby the government by creating a fun online game where players avoid receiving parking tickets issued by then Prime Minister, Gordon ‘Warden’ Brown by feeding parking meters. Its fun and irreverent nature proved a good counter to an otherwise negative issue. The game went viral and resulted in over 20,000 petition sign ups.

Fun Fact

As of June 2011, there were 3,549 Macmillan nurse posts across the UK, both in hospitals and in the community.