Landbay
Wake Up Your Savings

We were thrilled to devise and launch peer-to-peer lender Landbay’s first ever advertising campaign. Working with a specialist CGI animator, we developed a lovable (but lazy) piggy bank character to help highlight the fact that ‘your money can work harder’ with Landbay. The campaign encouraged people to ‘wake up’ their money with Landbay, and encompassed tube car panels, press, digital, and YouTube advertising.