COTY
Vera Wang Love Struck

To celebrate the launch of Lovestruck, the new fragrance by Vera Wang, we developed an interactive banner campaign facebook app. Using the bold and eye catching brand colours and Gossip Girl actress Leighton Meester, we have developed 5 social enabling banners. Each one contained a ‘Lovestruck Calculator’ delivering compatibility results with the object of your desire. The results could then be shared with all your friends and family. The banners directed viewers to the facebook application where they could play to (hopefully) their heart’s content…