Maximuscle
The Team Behind The Team

There is a perception that Maximuscle is just for bodybuilders and not relevant for athletes or sportsmen so our aim was to widen the appeal and relevance of Maximuscle to all athletes and sportsmen. The genuine emotional motivation was reassurance that Maximuscle is trusted by athletes and sportsmen and the experts behind the scenes so we developed a campaign that tells the real life stories of Maximuscle athletes and the experts behind the scenes. Using TV, Press, Online, Social Media we focused on the work that goes on outside the sporting arena and the importance of the coaches and nutritionists on whom athletes depend for advice and the right product recommendations.