Work Archive
Maximuscle
See The Difference
Intelligence
To reposition Maximuscle in order to appeal to a wider mainstream audience.
Interrogation
People in the sports nutrition market want visible results, quickly.
Insight
We developed a campaign focused on making results more achievable by educating consumers on the benefits of sports nutrition and demonstrating how specific areas of the body can be helped by the Maximuscle product range. We focused on mainstream sports (rugby, boxing, gym) featuring professional athletes alongside regular gym goers.
Results
The campaign stretched the brand relevance and connected with a wider audience than ever before. Revenue generated was approximately 4:1 against media spend with 40% of that generated from new customers.

