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Universal
Rhythms Del Mundo – Game

To spread excitement online about the launch of the album ‘Rhythms Del Mundo’, (an environmental charity collaboration between The Buena Vista Social Club and a host of global musicians) we created an interactive game where you save the planet by getting the Buene Vista guys to play their instruments in time to the Coldplay track ‘Clocks’. The game was played over 100,000 times and the resulting media interest helped the album to double platinum sales and global recognition.

Fun Fact

The Buena Vista Social Club was started in a members bar in Havana Cuba in the 1940’s and it wasn’t until 1990 that the musical influence resurfaced and Rhythms Del Mundo was started as a non-profit collaboration between some of the original artists and high profile musicians of the current era.

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