Macmillan
Macmillan Nurses

Intelligence

Raise awareness of Macmillan nurses and generate online donations.

Interrogation

There was a lack of understanding of the support that the Macmillan nurses actually provided.

Insight

We developed a banner campaign that introduced real life Macmillan nurses and highlighted the great work that they do.

Results

Due to client sensitivities around this campaign we are unable to publish results. The client however was delighted with the campaign.