Work Archive
Macmillan
Macmillan Nurses
Intelligence
Raise awareness of Macmillan nurses and generate online donations.
Interrogation
There was a lack of understanding of the support that the Macmillan nurses actually provided.
Insight
We developed a banner campaign that introduced real life Macmillan nurses and highlighted the great work that they do.
Results
Due to client sensitivities around this campaign we are unable to publish results. The client however was delighted with the campaign.