Work Archive

Broadway Nails
Love Your Hands

Intelligence

Gain US company recognition and distribution within the UK.

Interrogation

Good nails make hands look beautiful.

Insight

The ad featured women in everyday situations coming a cropper while distracted by the new found beauty of their hands and nails.

Results

Initial sales 40% higher than forecasted.

Fun Fact

It used to be women cheered themselves up with makeup but when times are tough, today’s generation boosts their mood with an alternative warpaint - nail polish. Nail care sales have soared as cash-strapped women paint their nails as an affordable update to their look, new research has revealed.

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