Water Aid UK
Isha Is Thirsty

Intelligence

To build awareness of WaterAid and increase brand engagement and donation online.

Interrogation

People are more likely to emotionally engage when presented with a real life case than a pure call to action.

Insight

We designed and built a first person creative campaign telling the real stories behind the issues of poor sanitation and access to drinking water for thousands of children around the world.

Results

Exceeded click through rate targets, reaching 0.23% on the 120x600 size format and a campaign average of 0.12% (the campaign target was 0.07%).