Work Archive

Water Aid UK
Isha Is Thirsty


To build awareness of WaterAid and increase brand engagement and donation online.


People are more likely to emotionally engage when presented with a real life case than a pure call to action.


We designed and built a first person creative campaign telling the real stories behind the issues of poor sanitation and access to drinking water for thousands of children around the world.


Exceeded click through rate targets, reaching 0.23% on the 120x600 size format and a campaign average of 0.12% (the campaign target was 0.07%).

Fun Fact

On 21 July 2011 WaterAid turned 30 and has become one of the most respected international NGO’s dealing solely with water, sanitation and hygiene issues.