Atari
Fahrenheit Viral

In advance of the launch of Fahrenheit, a dark, supernatural role playing game, we were asked to create a viral film to generate hype within the gaming community. We recreated a scene that never made the final game where our hero is being interviewed by detectives before being haunted by the ghost of a girl. By creating a sense of atmosphere and uncomfortable voyeurism we held the viewer on the edge of their seat before scaring the wits out of them. We have over 46,300 views in 2 months. The game went on to be a massive success.