British Red Cross
Everyday First Aid

The Minimart won the digital task of providing the British Red Cross with a dynamic creative campaign designed to encourage people to learn first aid online. The resource, known as Everyday First Aid, was launched by the British Red Cross to become what experts say is the “simplest ever way to learn basic lifesaving skills”. Developed specifically to be easy to learn, easy to do and fit in with people’s busy lives, the free online resource which features videos, real-life scenarios, animations, downloadable content, and is designed to be used at people’s own pace, can be accessed online.

The Minimart creative idea features a series of scenarios that equate first aid situations to a series of every day decisions, removing the daunting feeling most people associate with first aid and therefore reducing the paralysis of indecision.