Work Archive

Sony
Elvis History

After numerous retrospective ‘best of’s’ over the years, we were asked to demonstrate the full spectrum of Elvis Presley’s discology and do justice to each track in a 30 second ad. We crammed a Sony record, 12 songs into the sound bed while highlighting his song writing genius by animating the lyrics.

Fun Fact

Elvis recorded more than 600 songs but did not write any of them and at the time of his death in 1977 there were 170 Elvis impersonators. By 2002 there were 85,000. At that rate of growth, by 2019 a third of the world’s population will be Elvis impersonators.

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