Work Archive

Be Smart, Choose Ovaltine


To reinvigorate the Ovaltine brand in Nigeria and define it’s positioning as a nutritious drink for children.


Parents who grew up in tough economic times, want their children to fulfil their potential and know that the right nutrition will help them succeed.


We developed a campaign focused on mums around ‘Be Smart. Choose Ovaltine’, featuring children in highly regarded professional career positions normally taken by adults (Medicine, Sport, Finance).


Brand market share increased from 4% to 19% in 12 months. Initial quarterly sales rose by 145%.

Fun Fact

The football scenes were filmed in Loftus Stadium in Pretoria, South Africa which has an incredible capacity of 51,762. We, of course, used post production to make our 300 extras look like a full stadium.