Work Archive
Ovaltine
Be Smart, Choose Ovaltine
Intelligence
To reinvigorate the Ovaltine brand in Nigeria and define it’s positioning as a nutritious drink for children.
Interrogation
Parents who grew up in tough economic times, want their children to fulfil their potential and know that the right nutrition will help them succeed.
Insight
We developed a campaign focused on mums around ‘Be Smart. Choose Ovaltine’, featuring children in highly regarded professional career positions normally taken by adults (Medicine, Sport, Finance).
Results
Brand market share increased from 4% to 19% in 12 months. Initial quarterly sales rose by 145%.


