Work Archive

2011 Cricket World Cup Idents

After the success of the Twenty20 idents in 2010 (also featured as a case study in the work section), Rubicon managed to secure an excellent deal for the sponsorship of the Cricket World Cup because Sky were so pleased with the response from the T20 creative. As the World Cup took place over 8 weeks in India, we followed the concept of three radio presented commentated on an amateur game of cricket but this time produced over 20 idents in an Indian marketplace to keep the executions fresh and entertaining.

Fun Fact

They say don’t work with animals or children so working on this shoot with two ducks, a cow, a twenty- five year old elephant and one hundred street kids was quite a challenge.